Tourism Langley hosted three live webinars where we shared plans for the rest of 2020, how you can participate, and Langley-specific lessons for digital marketing during the Resilience phase of our province’s recovery from COVID-19.

In the next sections, we’ll share with you exactly what you can expect at each session, who will be leading you through the material, and how you can let us know to expect you there.

 
OUR WORKSHOP FACILITATOR

Conner Galway
PRESIDENT, JUNCTION CONSULTING

You may recognize Conner as the social media and digital marketing facilitator from the recent Destination BC webinars.

He and his team at Junction Consulting have been working with Tourism Langley over the past few months to build this year’s strategy and they’ll be using this time to share with you the plans that have been together.

Junction is one of Canada’s most respected digital consulting firms, and they specialize in tourism strategy. They work to build digital from the inside out, meaning that they equip organizations to lead their own digital marketing efforts through strategy, training and consulting.

 
MODULES

 

1. Tourism Langley’s Social Media Strategy

In this session, we’ll shared and discussed Tourism Langley’s social media strategy and how it will show up for the various businesses within Langley.  We reviewed the research that became the foundation of the strategy,  the big idea, and the creative concepts that you can expect to see from Tourism Langley in early July.
RECORDING of Tourism Langley’s Social Media Strategy

 
2.  Storytelling on Social

Attendees at this session will take the basic idea of social media content and take it to the next level, building in storytelling that will inspire followers to become guests, and guests to become advocates.

The lessons will be packed with real, local examples, case studies, and a framework for planning content that will make it simple to generate ideas and make them a reality.
RECORDING of Storytelling on Social

 
3. Content Distribution

Social media content can only be as effective as the people who are exposed to it, so in this session, we’ll share the various methods to gain distribution for your content.

We’ll cover organic, paid and influencer-based tactics that can be used together, or separately to gain reach, engagement and ultimately achieve business objectives.
RECORDING for Content Distribution