Working the Tourism Plan
In just 6 short months, we have worked at implementing the mission set forth by the Tourism Langley Board of Directors. This included the unveiling of our visual brand identity and positioning statement "endless choices". Our brand development has enabled us to set the stage for our strategic advertising and promotional plan.
Endless choices online
Soon to be live, is the official tourism website for Langley www.tourism-langley.ca. This will be the most informative and comprehensive site and will include a focus on the experiences that make our community unique – Agritourism, Wine and Food, Heritage and Culture, Activities and Recreation and Festivals and Events. There will also be a section dedicated to some of the recommended trips within our communities, how to plan your trip and of course, the many services available for the visitor.
Working together
The Marketing Advisory Committee will assist in the development and delivery of our tourism marketing plan and opportunities. The committee met last week with a goal to present a Marketing Plan and Opportunities Guide to the Board of Directors for their August meeting.
The road ahead
Over the course of the next several months we will continue to facilitate tourism relationships within the community and encourage investment in tourism through education and communication to Langley residents. You will also notice a continued investment in advertising and promotion while Tourism Langley works to develop some core marketing campaigns targeted for the 2009 season.
There has been a significant increase in the activities and inquiries at the Langley Visitor Centre these past few weeks and with the heightened marketing by our province to encourage visitor's to explore B.C., and our regional community tourism partners promoting local experiences, Langley is well positioned to boast a successful visitor season.
Let's keep in touch
As we work at the channels of communication, we encourage you to provide us with feedback and comments. Your support is integral to the effectiveness of our destination marketing organization. Please do not hesitate to contact me, or our staff.
Yours in Tourism,
Executive Director
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Tourism Talk
is a scheduled quarterly newsletter and one of the key communication tools for our community and industry stakeholders
Spreading the word
One of the most effective methods of communicating our message and sharing information with our community is through the power of media. Fostering ties with media has resulted in invaluable third-party endorsements that have delivered positive articles about Tourism Langley and abundance of tourism opportunities for our communities. To date, our message has been shared in:
 Business Fraser Valley
The Business Examiner
The Langley Advance
The Langley Times
We continue to develop stories and build our relationships with media and travel trade with our goal of extending our message and drawing awareness of Langley through a variety of featured articles in newspapers, magazines, publications and informative web sites. We welcome your ideas and creative thoughts.
9234 Glover Road
Fort Langley, B.C. V1M 2R5
p: 604.888.1477 f: 604.888.1462
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